Tell your story – learnings from the Pasta Sauna.

Pasta Sauna 2014-05-14 19.27.35 2014-05-14 19.29.35 2014-05-14 19.29.57 2014-05-14 19.40.35 2014-05-14 19.40.40 2014-05-14 19.40.48 2014-05-14 19.42.16 2014-05-14 19.42.44 2014-05-14 19.42.49-2 2014-05-14 19.45.11 2014-05-14 19.45.14 2014-05-14 19.45.30 2014-05-14 19.48.38 2014-05-14 19.48.46 2014-05-14 19.49.24 2014-05-14 19.49.44 2014-05-14 19.51.54 2014-05-14 19.52.11

It got last week a fascinating inspiation by participating in the food Installation of Marije Vogelzang in Munichs Maximilians Forum.

The story behind the installation is simple. Futurism was an artistic and social movement that originated in Italy in the early 20th century. And food designer Marije Vogelzang hooked her idea on the food manifest of the movement that condemns pasta as food that steals energy and slows down all personal activity.

So you grab a two bowls with pasta dough in front of the sauna, you take your partner and enter the stage. In the sauna two girls on ladders roll out the dough in pasta machines that work as barrel-organ as well and play music. The dough is cooked in boiling water that heats up the sauna. The heat slows you down and steals your senses, but when you leave the saune you speed up again with the pasta in your hands and create your own meal.  Ansd you get in contact with other People talking about it.

Nothing more, nothing less. Just a fantastic, individual story, a smart conecpt and noise making appearance. Just the perfect ingredients to differentiate you(r brand). And if you have nothing to tell, just invent a story.